MORPHE(X)

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Morphe's kids line for young professional athletes

MORPHE(X) is the superglue between kids creative curiosity and kids competitive sports. Understanding the need for transparency, durability but also room for kids to explore, MORPHE(X) asks: why not all?

A transformative retail experience

Keeping the base the same, the panels can change between the traditional analog backing or it can be a digital screen/smart mirror. The animation below is an example of how the screens would change before the customer goes up to it and after. The concept is to have tracking built into the mirror so people's faces can be recognized. The products can be picked up and easily be virtually applied to the customer's face.

Large Counter Digital Panels

Small Counter

For the small counter's retail space, it keeps consistent with the previous large counter digital space. The moving posters caters to today's want for movement over static objects. Each moving poster either connects or highlights MORPHE(X)'s product. The animation below is an example of how it will transition.

Aisle

Self Standing

The side of the self-standing functions as a smart mirror. The process goes from asking the customer's name to letting them choose the category. The smart mirror then scans the face and recommends products that are both suitable for their skin type and their category. It then allows them to apply it virtually. Once all the products are applied, the customer can have the look and products texted to them.

Self Standing Side--Smart Mirror

The app is mainly for the dance dads who want to learn more about makeup and the purposes of each step. The AR app scans the kid's face to virtually align on where the dad can apply the makeup. The number on the top indicates what product and where the dad is in in the process. It also includes more information on why it's in that specific step and the purpose of where it's being applied. Overall, the app serves as an educational purpose for people who want to learn about makeup.